PEDROSHOES

FALL WINTER 2021 CAMPAIGN

CHANGE IS TO EVOLVE

PEDRO kickstarts with Fall Winter 21 Campaign – showcasing the growth while going through the
process of change, producing dynamic designs, created to empower confidence to discerning
individuals.

It visualises how pandemic is changing fashion following the journey of protagonists, Kai Gin and
Ding Wei, who venture into a modern industrial space. Stepping into a new dimension, the change of
wardrobe showcases the transition of versatility in style for this season.

Film Director Choānn

Inspired by the monolith in Stanley Kubrick’s 2001: A Space Odyssey, Choānn wanted to design a visual experience as seen through the perspective of a mysterious booth, that harbours its own sense of discernment and consciousness. Through the video, he wished to convey that change is something beyond one’s control, and instead of fearing the unknown, take courage to embrace the unpredictability of life.

Photographer Joel Low

Supplementing the video, are dynamic, fresh images that were conceptualised and captured by the highly sought-after photographer, Joel Low. He wanted to portray a modern, relatable couple with a hint of rebelliousness, someone whom people in the present day can understand.

Models Kai Gin Yong & Ding Wei

Kaigin Yong is a Singaporean international fashion model who was seen walking for brands such as Louis Vuitton, Maison Margiela, Lemaire,
and more. Through embracing the changes and challenges thrown at her, Kaigin is now arguably Singapore’s most successful model and will
continue to rise.

Accompanying Kaigin, Ding Wei is a fresh newcomer in his modelling career who just graduated from Nanyang Academy of
Fine Arts (NAFA). The up-and-coming talent was the winner of Men’s Folio Model Of The Year 2020, and has worked with brands
like In Good Company, Grayestudio, and PEDRO’s FW21 campaign is honoured to be the biggest project he’s worked on by far.

On Her

Inspired by the arts when it comes to creating coveted shoes and bags
for women. An alluring range of sculptural and feminine pieces with others that
reference utilitarianism. Joining that range are the understated workwear-
inspired pieces that are functional, classy and elegant.

Look 2

VENUS HOBO BAG
HEELED ANKLE BOOTS - COMING SOON

Look 3

TANGRAM HOBO BAG – COMING SOON
CHAIN-STRAP LEATHER SLINGBACK PUMPS – COMING SOON

Look 4

UTILITY STRUCTURED SHOULDER BAG – COMING SOON
CHAIN-STRAP LEATHER SLINGBACK PUMPS – COMING SOON

Film Director Choānn
Photographer Joel Low
Photographer Joel Low
Production Abundant
Hair & Make Up Artist Marc Teng
Stylist Evon Ching
Models Kai Gin Yong & Ding Wei

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